by Jean-Pierre Eiselé
33% of the marketers surveyed as part of a study conducted by Marketingprofs.com indicated that the validation deadlines are the major cause of accumulated delays during the week.
Yet, a new multi-step approval tool exists. It is no longer necessary to wait for the famous weekly meeting to brief the stakeholders involved in a work process.
The platform informs, in real time, the users involved in a campaign that an action has just been completed, that comments are required or that a confirmation is required.
Today marketers are willing to change their habits. 30% of them* say they perceive automation as a key way to save time.
* Source : Adobe Digital insights study.
Yet, this intelligent automation is already a reality thanks to an all-in-one platform, which simplifies and streamlines collaboration on projects from end to end, from strategy to reporting and measurement.
The search for documents, the access to content or key information are greatly facilitated by the use of a powerful and contextual search engine.
To unify, organize and harmonize processes in order to help users in their daily work thanks to a library of intelligent templates, and thus to save time, is a challenge that can be addressed now.
There is no time to waste.
79% of the best performing companies have been using marketing automation for...
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