Marketing adopts the “Fast & Furious” attitude ! What are the consequences ?
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by Jean-Pierre Eiselé
When talking about the transformation of the company, it is also often a matter of acceleration. We are always asked to act faster and with more agility. Acceleration extends across all sectors of the company. Which requires us continuously to operate the “up-to-date”, a little bit like the “Fast & Furious”, if one wants to stay connected and follow the famous world around us.
But with regard to marketing there is some backstage malfunctions with sometimes a few brushes and mouse who tangle and cause many stress and a lot of chaos.
“You take the template of Karine, you include a zest of the one from Myriam then you sprinkle some of best practices from Sophie and you offer me a project within an hour… “1:30 maximum, okay?”
This can drive you FURIOUS more than FAST; why could we not simply customize the work templates so that they reflect the exact way the CMO wants to work rather than reinvent every time things that work ?
Received by the Head of the new product launch program:
“You have 1 new message.”
SUBJECT: My comments on the V4_VF.
This is where you open the 7th comment data file. After those of the CDO, CMO, CCO, CEO, CIO, CTO… All that was needed was more notes and comments of the CXO (Who? But if our new Chief Experience Officer) in addition to handwrite, takes a picture from his mobile and sends it by SMS because he is at a seminar and he has no time to ask his assistant to type comments.
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