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Marketing Insights

79% of the best performing companies have been using marketing automation for more than two years: it’s time to propel its marketing activities!

Performance is THE #1 priority of anyone working in the marketing field. They have an obsession that they scrutinize under a magnifying glass and which holds in only 3 letters: ROI.

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31. March 2017/by Jean-Pierre EISELE
Marketing Insights

One out of three marketers thinks in marketing, there is no time to waste.

33% of the marketers indicated that the validation deadlines are the major cause of delays. Yet, it is no longer necessary to wait for the famous weekly meeting.

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20. March 2017/by Jean-Pierre EISELE
Marketing Insights

Voyage into the known world of marketing!

Plan, create, produce, adapt, measure, re-plan… the saga for marketers never ends as they look to complete the projects entrusted to them.

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23. February 2017/by Jean-Pierre EISELE
Marketing Insights

Marketing adopts the “Fast & Furious” attitude !

When talking about the transformation of the company, it is often a matter of acceleration. We are always asked to act faster and with more agility. What are the consequences ?

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6. February 2017/by Jean-Pierre EISELE
Marketing Insights

In 2017, how can we work less but better?

In other words, work usefully without any tension whatsoever! Tension, did you say? Yes, indeed, we’re talking to you, marketing professionals.

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19. January 2017/by Jean-Pierre EISELE
Marketing Insights

In 2017, will we be going into the office dressed as unicorns?

New Year’s resolutions for 2017 have been flowing freely ! There are of course those that we can always try asking Father Christmas for, to add a touch of magic to our daily lives, such as going into the office dressed as a unicorn, and then there are others…

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9. January 2017/by Jean-Pierre EISELE

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