Plan, create, produce, adapt, measure, re-plan… the saga for marketers never ends as they look to complete the projects entrusted to them.
The blog for CMOs
When talking about the transformation of the company, it is often a matter of acceleration. We are always asked to act faster and with more agility. What are the consequences ?
In other words, work usefully without any tension whatsoever! Tension, did you say? Yes, indeed, we’re talking to you, marketing professionals.
New Year’s resolutions for 2017 have been flowing freely ! There are of course those that we can always try asking Father Christmas for, to add a touch of magic to our daily lives, such as going into the office dressed as a unicorn, and then there are others...
44% of marketing organizations doubt their ability to cope with the changes brought by digital transformation (7% more than in 2015)
Profusion, booming, decentralization, multiplication, localization, time to market, ultra-personalization, reach, these few words have become the terms of the equation that today marketers and international brands must solve.